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Mobile App (B2C)

National Housing Loan

programme for customers

This programme provides Emirati citizens of Abu Dhabi with an interest-free housing loan to buy or build a private home on a plot of land granted by the Abu Dhabi Housing Authority (ADHA).






3 Months


Mobile App

Product engagement and customer success

I successfully managed the product team consisting of 1 UX Designer, 1 UI Designer, 2 frontend developers, and 2 QA Engineers, guiding them in the effective execution of the project using an agile scrum-based approach.


Stakeholders Interview

Problem Statement

Product Vision and Goals

Project Priorities 



UX Research

User Research

Competitive Analysis

Market Research


User Journey

Information Architecture




UX Design

UI Design

Design System


Testing and Learning

Load & Performance Testing

Usability Testing

Feature Testing

End-to-End Testing


Andrioed Material Design

iOS human interface guidelines


Tools and Technologies

I leveraged a variety of software and tools to efficiently manage the product, facilitate the user experience design process, and construct the user interface and design system.

Dubai Frame
Dubai Frame

Banking and National Housing Loan

Loans are valued up to AED 2.25 million and are repaid in installments over the approved loan tenor. 

Comprehensive seamless process for national housing loan customers

A mobile App for national housing loan customers to Register, Procedures for Opening Accounts for Loans, and more

4 simple steps to manage National Housing Loan

Register an approved home finance on the FAB NHL app. The FAB NHL app puts your future in your hands with a seamless end-to-end digital experience.


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