Work Experience

As Co-Founder of Innovinto Digital, I am passionate about establishing a freelance design and management studio that empowers companies of all sizes and industries. We believe that our expertise and services can help businesses expedite their digital transformation journeys, addressing complex challenges within their product offerings and propelling them towards a more digitally agile future.

Providing digital services to help businesses of all sizes elevate their digital footprint

• • • Product Design & Management
    • B2B Digital Services
    • Product Cybersecurity Services
    • Branding & Digital Design

UX UI Product Lead | Product Management

UX UI Product Design Specialist | Project Management

I was responsible for building, Managing, and overseeing the process of UI UX design of ADNOC GAS (Gas Processing) products including the UCP Project, Smart Employees Mobile App and web, Sitecore websites, HSE Health Mobile App, Power BI dashboards, and designing a professional presentation to support the products and projects leads and senior management. Furthermore, I worked for the PMO (Project Management Office) to plan, implement, and design the communication plan for the SAP ONE ERP project on the ADNOC corporate level.

• • • Leading the design process of IT Division for internal and external digital products.
    • Creating and implementing data visualization designs by Power BI interactive reports/dashboards.
    • Presenting design concepts and rationale to stakeholders incorporating their feedback into the design process and evaluating and prioritizing features and
      enhancements based on customer feedback, business value, and technical feasibility.
    • Prepare and design high-quality presentations to present work status, and plans for management.
    • Define and communicate the product’s overall vision and goals, aligning them with the company’s objectives and customer needs.
    • Communicating scenarios, end-to-end experience, interaction models, and screen designs to stakeholders.
    • Developing and implementing a design strategy that aligns with the overall product or project goals. This may involve conducting research and analysis to inform design decisions.
    • Develop the information architecture, including defining the structure, navigation, and organization of content or features within the product.

UI UX Specialist | Senior Analyst | Accessibility Specialist | Project Management | PMO Office

I was responsible for building, Managing, and overseeing the process of UI UX design of entire Dubai Municipality products and projects including the Public Portal, Services Catalogue, Smart Employees Mobile App and web, all the other websites, Tableau dashboards design…etc., as well as designing a professional presentation to the senior management. Furthermore, I worked for the PMO (Project Management Office) to implement, and design the communication plan for the internal project impact.

I actively contributed to the People of Determination initiative as a professional specializing in accessibility compliance according to WCAG 2.0 AA criteria and supporting and helping disabled people at the corporation, Our efforts were recognized with a second evaluation over a span of two years, achieving a compliance rating of 93%.
I played a pivotal role in the corporation’s public portal team, planning, where I was responsible for project planning, management, and implementing the UI/UX design process. Our efforts were recognized with a first evaluation of 2014 as the best government portal to enter the Dubai government.

• • • Leading the design work of the (IT Department) for internal and external digital products.
    • Creating/overseeing the design process of high-quality and desirable services and products.
    • Building scenarios, customer journey maps, prototyping, and creating UX/UI mockups.
    • Develop the information architecture, including defining the structure, navigation, and organization of content or features within the product.
    • Ensure WCAG 2.0 AA accessibility criteria AA compliance is implemented on all products.
    • Presenting design concepts and rationale to stakeholders incorporating their feedback into the design process and evaluating and prioritizing features and
      enhancements based on customer feedback, business value, and technical feasibility.
    • Work and manage the design work of the digital transformation initiatives.
    • Monitoring and Analytics key performance indicators (KPIs) and use analytics tools to track product performance, user engagement, and user behavior.

Senior UX UI Designer | Senior Business Analyst

I was part of the Dubai Government’s digital transformation acceleration program, where my role involved creating customer journey maps, developing prototypes, crafting mockups, and conducting business analyses for interactive services and user interfaces across various government entities, including Dubai Municipality, Dubai Police, Dubai Health Authority, Smart Dubai, and RTA.

• • • Conducting research to understand the needs and preferences of the target audience.
    • Creating low-fidelity sketches or wireframes to outline the layout and functionality of user interfaces.
    • Developing interactive prototypes to test and refine design concepts.
    • Designing the visual elements, such as buttons, icons, and color schemes, to create an aesthetically pleasing and user-friendly interface.
    • Focusing on the overall user experience, including usability, accessibility, and user satisfaction.
    • Conducting tests and gathering user feedback to improve the design and functionality.
    • Following design principles and best practices to create designs that are both visually appealing and functional.

Senior Website Designer | Business Analyst

Accelerating the digital transformation initiatives within the government departments of Dubai, including Dubai Municipality, Dubai Police.

• • • Collaborating with stakeholders to identify and document business requirements.
    • Assessing and recommending solutions to business problems.
    • Overseeing projects to ensure they align with business goals.
    • Designing the layout, graphics, and visual elements of web pages.
    • Ensuring websites are user-friendly and provide a positive experience for visitors.
    • Using HTML, CSS, and sometimes JavaScript to implement the design into a functional website.
    • Ensuring websites work well on various devices and screen sizes.
    • Conducting testing to identify and fix issues or bugs on the website.

Designers Team Leader | Website / Graphic Designer

Designer team leader with full responsibility for work delivery.

• • • Leading the team in planning and managing design projects, ensuring they are completed on time and within budget.
    • Providing creative direction, feedback, and support to team members to maintain design quality and consistency.
    • Facilitating effective collaboration and communication among team members and with other departments or clients.
    • Offering guidance and mentorship to help team members develop their design skills and reach their full potential.
    • Ensuring that all design work aligns with the project’s goals, brand standards, and client expectations.
    • Managing workloads, assignments, and resources to optimize productivity and meet project deadlines.
    • Interacting with clients or stakeholders to understand their design needs and preferences.
    • Staying updated on design trends and tools to maintain the team’s technical proficiency.

Graphic / Multimedia Designer

Portfolio

Note: The portfolio projects presented here are not the final or updated versions due to confidentiality restrictions that prevent online publication.

Tools and software

Essential tools for product design include Adobe Creative Cloud, Sketch, and Figma. These tools boost creativity and efficiency in the design process.

Certificate of Appreciation

Receiving a Certificate of Appreciation in my career was a meaningful recognition of my contributions and a motivator for future excellence.